a freelance copywriter in the midlands?
let me introduce myself
I’m Heather Moore, a freelance copywriter with well-thought-through commercial copy. Agencies and entrepreneurs tell me they love working with me because I listen, understand them, and get on with it. Which means they can get on with doing whatever they do best.
what I do
I write websites, POS and marketing, blogs, email, PR and socials for B2B and B2C clients.
what I am like
I like anything fun (= competitive) and specifically: writing, pub quizzes, my kids, Green Day, drawing for my kids, coffee, hospitality, escape rooms, my husband, florentines, rounders, basil, my mum, coffee cake, Venice, creative writing, Daniel Kitson, softball cricket, Wordle, fiction, outdoor film screenings, Bananagrams, TaskMaster, puns, One Minute Briefs, walks in Derbyshire, Van Gogh, stand-up comedy, Queen, and tombolas.what I don’t like
Because I have tastebuds, I don’t like coriander.
why me?
If you can’t find the words, don’t have time to watch your Ps and Qs, or aren’t getting your fair share of website traffic or conversion, call me. I’ll have your back.
copy that midlands ltd. in a nutshell?
20 years of commercial experience
I have nurtured my passion for hospitality and food & drink by working in many different commercial roles. I have spent the last couple of decades working in sales and marketing for leading FMCG and pub companies.
So, if you need a freelance copywriter with blue chip food and drink brand experience to lighten your load, I'm your girl.
So, if you need a freelance copywriter with blue chip food and drink brand experience to lighten your load, I'm your girl.
trade and brand marketing
I tucked into food and drink retail on the M&S graduate scheme and I clicked with B2B vending machine sales with Mars. And I was sold on National Account Management for Thorntons.
I hopped over to beer trade marketing and brand management at Molson Coors. I popped over to Refresco, to market soft drinks. And finally raised the bar in pub marketing for Greene King.
Now I can draw on my commercial and food & drink experience, as a freelance copywriter specialising in hospitality.
I hopped over to beer trade marketing and brand management at Molson Coors. I popped over to Refresco, to market soft drinks. And finally raised the bar in pub marketing for Greene King.
Now I can draw on my commercial and food & drink experience, as a freelance copywriter specialising in hospitality.
copywriting experience
I have been the go-to for (big breath):
giant cake names, B2C emails for 250k+ hospitality brand subscribers, TOV documents, solopreneurs websites, press releases, social bios, antiques blogs, charity social media copy, amending ATL and BTL agency copy, creating, editing and updating web page copy...
and promotional copy, social content calendars, creating food and drink menu descriptors, care home brochures, investment door drops, pub walk maps, internal comms profiles, internal HR brochure editing, research ideation, SEO and UX testing, menu launch scripts, and sales presentations.
Because... well, why not?!
giant cake names, B2C emails for 250k+ hospitality brand subscribers, TOV documents, solopreneurs websites, press releases, social bios, antiques blogs, charity social media copy, amending ATL and BTL agency copy, creating, editing and updating web page copy...
and promotional copy, social content calendars, creating food and drink menu descriptors, care home brochures, investment door drops, pub walk maps, internal comms profiles, internal HR brochure editing, research ideation, SEO and UX testing, menu launch scripts, and sales presentations.
Because... well, why not?!
20 years of commercial experience
I have nurtured my passion for hospitality and food & drink by working in many different commercial roles. I have spent the last couple of decades working in sales and marketing for leading FMCG and pub companies.
So, if you need a freelance copywriter with blue chip food and drink brand experience to lighten your load, I'm your girl.
So, if you need a freelance copywriter with blue chip food and drink brand experience to lighten your load, I'm your girl.
trade and brand marketing
I tucked into food and drink retail on the M&S graduate scheme and I clicked with B2B vending machine sales with Mars. And I was sold on National Account Management for Thorntons.
I hopped over to beer trade marketing and brand management at Molson Coors. I popped over to Refresco, to market soft drinks. And finally raised the bar in pub marketing for Greene King.
Now I can draw on my commercial and food & drink experience, as a freelance copywriter specialising in hospitality.
I hopped over to beer trade marketing and brand management at Molson Coors. I popped over to Refresco, to market soft drinks. And finally raised the bar in pub marketing for Greene King.
Now I can draw on my commercial and food & drink experience, as a freelance copywriter specialising in hospitality.
copywriting experience
I have been the go-to for (big breath):
giant cake names, B2C emails for 250k+ hospitality brand subscribers, TOV documents, solopreneurs websites, press releases, social bios, antiques blogs, charity social media copy, amending ATL and BTL agency copy, creating, editing and updating web page copy...
and promotional copy, social content calendars, creating food ...and drink menu descriptors, care home brochures, investment door drops, pub walk maps, internal comms profiles, internal HR brochure editing, research ideation, SEO and UX testing, menu launch scripts, and sales presentations.
Because... well, why not?!
giant cake names, B2C emails for 250k+ hospitality brand subscribers, TOV documents, solopreneurs websites, press releases, social bios, antiques blogs, charity social media copy, amending ATL and BTL agency copy, creating, editing and updating web page copy...
and promotional copy, social content calendars, creating food ...and drink menu descriptors, care home brochures, investment door drops, pub walk maps, internal comms profiles, internal HR brochure editing, research ideation, SEO and UX testing, menu launch scripts, and sales presentations.
Because... well, why not?!
some of my very happy clients
Heather provided us with a number of voices and styles to use which ended up us being really clear on how we wanted to sound. Really great service and a joy to work with. Would highly recommend.
Heather is absolutely fantastic at what she does 💜 She cares about the work and is very thorough and thoughtful. Will do research and analysis before providing you with a solution, very open to suggestions. Any absolute pleasure to work with; we will not be going anywhere else for our copywriting needs.
Can't thank Heather enough for the amazing work she did to bring my brand to life. Always very professional, responsive, and super easy to work with. She understood my requirements and provided creative and engaging copy that matched my tone and style perfectly. She also met the deadlines and was open to feedback and revisions. I was very impressed by her skills and expertise, and I would highly recommend her to anyone looking for a reliable and talented copy writer. Thank you Heather 🙂
Heather is super friendly, professional and timely. She took a look at my business needs and came back with everything I needed, and more! It really brought my brand to life and gave me the tools to I needed to progress the business.
Heather is very professional, creative and thorough. Heather went to great lengths to deliver amazing content for my website. Learning as much as possible from myself and around my industry to generate the best possible content for my website with all avenues investigated! Would highly recommend Heather’s services to anyone who wishes to progress with there own business ventures.
I’d wholeheartedly recommend Heather. Having worked with her for many years, it’s rare to find someone who just gets it.
