Email copywriting: driving bookings
B2C email copywriting for youth hostel newsletter subscribers
Head of Marketing, Sarah wanted a range of emails for Christmas and exclusive hire for her adventure-seeking consumers.
She brought me in to help support the marketing time while they were recruiting for a full-time copywriter. I created a range of email content, with A/B testing options, site and region-specific content, links to existing blogs and layout ideas.
I also provided copy lines for the CEO’s standards walkrounds.
You can read the original LinkedIn review here
Deliverables
- A/B testing subject line and pre-header options
- Tailored festive and offer emails
Copy timescale
- 4 weeks
Here's what my happy client said
I would strongly recommend Heather - not only did we get what we asked for but so much more. Suggestions, alternatives and a real understanding of what we needed to achieve. It was super simple to brief and everything was delivered on time. Looking forward to the next project.
