Copy That! Midlands Ltd.

Hospitality copywriting: Amrutha

a new website for this restaurant that loves to share. why should vegans have all the fun?

Hospitality copywriter for Amrutha Lounge and Amrutha on Road 

I provided hospitality copy for a top London restaurant digital relaunch. Amrutha founder, Arvin needed a brand new website for his successful business and food truck launch. As a dynamic force for good and full of passion for his people, plant-based business and personal beliefs, the tone and direction of the website had to be spot-on!

I provided a TOV document, structure, and optimised hospitality copy for each web page, plus an updated menu of dish names and descriptors. 

https://www.amrutha.co.uk/

You can read Arvin’s original Google review here 

Copywriting deliverables 

     

       

         

        Web pages 

           

            • Home 

             

              • About 

               

                • Amrutha Earlsfield 

                 

                  • Amrutha Honor Oak 

                   

                    • Amrutha on Road 

                     

                      • Reviews and press 

                       

                        • Contact 

                         

                          • Takeaway and dine-in restaurant menus 

                        Copy project timeline 

                        1 month

                        Here's what my happy client said

                        Arvin
                        Arvin@Amrutha
                        Heather is absolutely fantastic at what she does 💜 She cares about the work and is very thorough and thoughtful. Will do research and analysis before providing you with a solution, very open to suggestions. An absolute pleasure to work with; we will not be going anywhere else for our copywriting needs.
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